during my study in perth, i had copywriting class which required me to do research and even flipping through ad mag like archive seems fun {i know it sounds lame looking at pages and pages of ads trying to analyse and how much hype i get doing it} i saw this hummer ad. and the art direction is just so serene. ok...i know i sound cryptic but i really like the copy. i remembered the ad was something like this: the hummer was sitting in the white landscape of snow which blend in with the snow covered landscape and mountain. i like the copy so much i actually wrote it down and place it in my wallet ever since. its been with me since that day. the copy reads:

"Sometimes you find yourself in the middle of nowhere. And sometimes in the middle of nowhere you find yourself."